Blue Cross and Blue Shield of Florida is revolutionizing the way we think of buying insurance as it opens several “Blue Store” in Florida. The original store was opened in Pembroke Pines, Florida, but there is also one in the Town Center of Jacksonville, FL. The store offers plans for as low as $20 a month and offer discounts for services. These plans are aimed at people who cannot afford a traditional policy or who cannot aqcuire one for various reasons. What do you think of this new concept of insurance sales and coverage. Are they worth the money, or just a gimmick?