Blue Cross and Blue Shield of Florida is revolutionizing the way we think of buying insurance as it opens several “Blue Store” in Florida. The original store was opened in Pembroke Pines, Florida, but there is also one in the Town Center of Jacksonville, FL. The store offers plans for as low as $20 a month and offer discounts for services. These plans are aimed at people who cannot afford a traditional policy or who cannot aqcuire one for various reasons. What do you think of this new concept of insurance sales and coverage. Are they worth the money, or just a gimmick?
I believe you have it backwards, the first store was in Jacksonville and opened in Feb 2007. I went there a couple months after they opened to check it out and it is extremely impressive. They had every space full of people and the store itself was really cool and different. I went for dental insurance, but they showed me some plans for my wife that were cheaper than getting group coverage for her. I went back during my open enrollment in October this year and am now saving around $150/month vs. having her on my group. If they can keep this up they’ll probably be a big hit.
blue cross shield florida…
Good post. I am looking into these issues on my blog….